WNBL (FM)

WNBL is an FM radio station licensed to South Bristol, New York currently airing a country-formatted station branded as 107.3 The Bull. The iHeartMedia, Inc. outlet broadcasts at 107.3 MHz with an ERP of 650 watts. It is programmed and operated by iHeartMedia, Inc.'s Rochester, New York cluster. The station has been prone to frequent format changes in its history.

History

The station now known as WNBL was granted a construction permit in 1991 under the calls WFUD. It signed on in 1996 as WRCD, licensed to Honeoye Falls. A sister station to WMAX-FM 106.7, WRCD operated from the WMAX studios at 412 State Street in downtown Rochester and a transmitter site in Bloomfield, on the southeastern edge of the Rochester market. Under original owner Auburn Cablevision, WRCD used a satellite-delivered smooth jazz format from Sony's SW programming service.

In 1997, Auburn Cablevision sold WMAX-FM and WRCD to Jacor Communications. On February 19, 1998, Jacor rearranged the formats on its new acquisitions. WRCD's smooth jazz was replaced by a rhythmic top-40 format called "Jam'n 107.3." On March 1, 1998, WRCD changed calls to WMAX-FM, as the former WMAX-FM on 106.7 became WYSY.