WLLR-FM
WLLR-FM is a radio station licensed to Davenport, Iowa, USA, whose format is modern country music. The station's frequency is 103.7 MHz and it broadcasts at a power of 100 kW.
WLLR (commonly known as "No. 1 Country") is owned by iHeartMedia, Inc., with studios located in Davenport. Other stations located in the same complex are KMXG, KUUL-FM, KCQQ-FM, WFXN and WOC.
History of 103.7 MHz
The Davenport allocation for 103.7 FM – representing the second FM station in the Quad Cities – dates to October 1948, when the station signed on as WOC-FM, a companion to its AM sister station, WOC (1420 AM). The station was owned by the Palmer family, a well-known Quad Cities family that started the Palmer College of Chiropractic.
As with most FM radio stations in the 1950s and 1960s, WOC-FM played mostly easy listening and classical music.
The frequency's first major format change came in February 1972, when WOC-FM became the Quad-Cities market's first full-time FM rock station. Adopting a contemporary hit radio format, the station's call letters changed to KIIK, and was known to fans as "KIIK 104." KIIK quickly became very popular with Quad City-area listeners, and soon became the market's top-rated station.
