WNBW-DT

WNBW-DT is the NBC-affiliated television station for North Central Florida licensed to Gainesville. It broadcasts a high definition digital signal on VHF channel 9 from a transmitter in Newberry. The station can also be seen on Cox and CommuniComm Services channel 9. There is a high definition feed offered on Cox digital channel 1009. Owned by MPS Media, WNBW is operated through a local marketing agreement (LMA) by New Age Media. This makes it sister to CBS affiliate WGFL, low-powered MyNetworkTV affiliate WMYG-LP, and Class A Me-TV affiliate WYME-CD; all four stations are in turn operated by Sinclair Broadcast Group under a master service agreement. The stations all share studios on Northwest 80th Boulevard (along I-75/SR 93) in Gainesville.

Syndicated programming on WNBW includes Judge Judy among others. The Gainesville market is located between several other Florida DMAs. In these areas, local cable systems opt instead for the affiliate for its market instead of WNBW. This includes Bright House Networks and Cox in Ocala (part of the Orlando market) that both offer WESH (in Cox's case the system only offers WESH in Ocala). In Lake City (part of the Jacksonville DMA) Comcast provides WTLV.