WMXS

WMXS (103.3 FM, "Mix 103.3") is a radio station licensed to serve Montgomery, Alabama, USA. The station is owned by Cumulus Media and the license is held by Cumulus Licensing LLC. The WLWI studios are located on the 3rd floor of The Colonial Financial Center in downtown Montgomery, and the transmitter tower is in Montgomery's northeast side.

It broadcasts a mainstream adult contemporary music format.

The station was assigned the WMXS call letters by the Federal Communications Commission on February 24, 1994.

History

The original call letters for 103.3 were WAJM, which stood for "Advertiser-Journal Montgomery", named for the local newspaper. By 1974, it was FM sister to WMGY with the calls WMGZ, and a short-lived top-40 format using the name "Z-103." By 1978, the frequency provided the beautiful music format as WREZ until the late 1980s.

In November 1987, the station became known as WSYA, "Sunny 103" and changed to an adult contemporary format. In late 1989, WSYA briefly changed to an oldies-format (still known as "Sunny 103") to compete with Montgomery's other oldies outlet at the time, WBAM-FM, "Oldies 98". WSYA returned to an adult contemporary format a few months later, with radio personalities Kris O'Kelly and Joe Marcus, among others, on the air.