WMUV

WMUV is commercial FM radio station that broadcasts to the Jacksonville, Florida area on 100.7 MHz. The station is licensed in Brunswick, Georgia to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson. It is branded as The Promise and broadcasts Christian adult contemporary music. WMUV is simulcast with 94.1 WSOS-FM, Fruit Cove, Florida. WSOS covers the southern parts of the Jacksonville metropolitan area and WMUV covers the northern parts. Studios are on Bonneval Road in the Southside district of Jacksonville, and the transmitter tower is in Kingsland, Georgia.

History

WMUV, whose transmitting tower is in Georgia near the Florida border, began targeting the Jacksonville area in 1965 as WIOI-FM 100.7. On June 3, 1991 it became WOKV-FM. The station later began airing Christian radio programming as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR "Arrow 100.7" (1996–2005), and oldies as WKQL "Kool 100.7" (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format.