| City of license | Tampa, Florida |
|---|---|
| Broadcast area | Tampa Bay Area |
| Branding | Mix 100.7 |
| Slogan | "Tampa Bay's Best Music Variety" |
| Frequency | 100.7 MHz (also on HD Radio) |
| First air date | November 1947 (as WDAE-FM) |
| Format | Hot AC HD2: Pride Radio |
| ERP | 96,000 watts |
| HAAT | 472 meters |
| Class | C |
| Facility ID | 23078 |
| Callsign meaning | Tampa Bay's MiX 100.7 (transposed) |
| Former callsigns | WDAE-FM (1947-1976) WAVV (1976-1978) WJYW (1978-1982) WIQI (1982-1986) WUSA-FM (1986-1996) WUKS (1996-1998) WAKS (1998-1999) |
| Owner | Clear Channel Communications |
| Sister stations | WBTP, WDAE, WFLA, WFLZ, WFUS, WHNZ, WXTB |
| Webcast | Listen Live |
| Website | tampabaysmix.com |
WMTX is a Hot AC radio station in Tampa, Florida known as "Mix 100.7". It plays a variety of current hits along with some hit music from the past, as far back as the 1980s.
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Station history [link]
The first callsigns for WMTX were WDAE-FM, WAVV, WJYW (WAVV and WJYW with beautiful music formats), WIQI and WUSA-FM (both with adult contemporary) before the station was called "Kiss 100.7" as WUKS. During the Kiss 100.7 period, the call letters changed to WAKS. In 1999, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. In December of 1999, the station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa listeners, and the callsign changed to WMTX which was first used on 95.7 as "Mix 96". Community outrage was highly noted in local newspapers and on other radio stations.
Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay radio market.
For years, Mix 100.7 aired the popular syndicated shows American Top 20 with Casey Kasem and Backtrax USA with Kid Kelly. However, in the summer of 2006, Backtrax was dropped. About a year later, the station dropped Kasem's countdown show.
WMTX-HD2 [link]
In early 2007, WMTX launched a HD2 subcarrier with a Soft AC format. On December 17, 2007, WMTX's HD-2 dropped the Soft AC format to introduce a LGBT-oriented HD radio station called Pride Radio. It plays Dance and Rhythmic Hits.
References [link]
External links [link]
- WMTX Website
- Query the FCC's FM station database for WMTX
- Radio-Locator information on WMTX
- Query Arbitron's FM station database for WMTX
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Coordinates: 27°49′12″N 82°15′40″W / 27.820°N 82.261°W
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https://wn.com/WMTX
Podcasts:
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by Mo' Thugs
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by Mighty Casey
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by Mighty Casey
Mo Thugs
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Krayzie: