WMOW

WMOW is the CW-affiliated television station for North-Central Wisconsin's Northern Highland that is licensed to Crandon. It broadcasts a 720p high definition digital signal on VHF channel 12 (or virtual channel 4.1 via PSIP) from a transmitter just east of downtown. Owned by Quincy Newspapers, the station can also be seen on Charter channel 8 and in HD on digital channel 610. Besides the transmitter, WMOW does not maintain any physical presence locally in Crandon.

Overview

Although considered a separate station in its own right, it technically operates as a full-time satellite of ABC affiliate WAOW in Wausau. However, in an unusual arrangement, the big three network is actually seen on a second digital subchannel of WMOW. Therefore, this actually makes the main channel a straight satellite of CW affiliate WAOW-DT2 (through the CW Plus national service).

Master control and all internal operations of WMOW originate from WAOW's studios on Grand Avenue/U.S. 51 in Wausau. On the main channel, it airs a thirty-minute prime time newscast on weeknights known as Newsline 9 at 9 on The CW which is produced by WAOW.