WMBF-TV

WMBF-TV is the NBC-affiliated television station for the Grand Strand and Pee Dee areas of South Carolina that is licensed to Myrtle Beach. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter in Bucksville. It can also be seen on Time Warner Cable channel 10 (analog), 120 (digital), and 1120 (HD). Owned by Raycom Media, the station has its main studio on Frontage Road East (along U.S. 17) in Myrtle Beach as well as one off West Cheves Street in Florence.

Digital channels

History

Raycom started construction on the station in late-2007. The company inherited the construction permit for the station when it merged with The Liberty Corporation, the owner of WIS in Columbia, which had operated a virtual station in the market since the 1990s. WMBF-TV signed on for testing in late-July 2008 with a station ID slide. On August 7, it officially signed-on at 11:59 p.m. with NBC welcoming the station on-air the following day on Today, NBC Nightly News, and Late Night with Conan O'Brien. The sign-on of WMBF occurred in time for the opening ceremonies of the 2008 Summer Olympics.