WMAX-FM
WMAX-FM are the call letters of a radio station owned by iHeartMedia located in Grand Rapids, Michigan, transmitting on a frequency of 96.1 MHz.
The station is identified as 96.1 ESPN and carries both locally produced play by play sportscasts and sports talk programs, as well as programming from the ESPN Radio network.
The station is licensed for HD Radio operations and features a simulcast of talk sister station WTKG on its HD-2 side channel.
History
The frequency originally belonged to WHTC-FM, which went on the air in 1961, with an antenna on the WHTC/1450 tower in downtown Holland, Michigan. During this time (from the station's inception until the early 1980s), the station was generally being used as a simulcast to WHTC.
In 1981, Michael Walton, of Milwaukee WI, purchased WHTC and WHTC-FM. By 1983, 96.1 became known as WYXX, with a new tower. After Walton assumed full control of the station, it became a fully automated CHR station, with programming provided by syndicator Century 21. The all-hit format was softened to adult contemporary by 1985, to better compete with existing stations in the Grand Rapids market.