WLVQ

WLVQ (96.3 FM) — branded Q-FM 96 — is a commercial classic rock radio station licensed to Columbus, Ohio. Owned by Wilks Broadcast Group, LLC, the station serves the Columbus metro area. The WLVQ studios are located on the northeast side of Columbus, the station transmitter is located downtown Columbus on the Twin Rivers Drive tower.

History

The 96.3 MHz frequency was first occupied by WLWF, a station owned by the Crosley Broadcasting Corporation along with sister station WLWC (now WCMH-TV); WLWF broadcast from 1949–1953. WLVQ itself began on April 1, 1959 as WTVN-FM, owned by Taft Broadcasting Company along with sister stations WTVN (AM) and WTVN-TV (now WSYX). In 1966, WTVN-FM changed its callsign to WBUK and format to adult contemporary. The station again switched formats and started playing "Beautiful Music" (easy listening) in 1969. The station reverted to the WTVN-FM call sign in 1974, but continued to play "Beautiful Music."

The station adopted the WLVQ call sign on February 14, 1977. The first song played was "New Kid in Town" by the Eagles. For many years the station's mascot was The Q Kangaroo, a creature selected by a listener in a contest. Q-FM-96 was an early champion of, and outlet for, Columbus's vibrant rock music community, and was particularly notable for its "Hometown Album Project", a series of compilation LPs featuring local artists, which debuted shortly after the station signed on. Another fondly remembered feature in the 1980s was the Sunday morning show "Psychedelic Sunday," showcasing 1960s-era rock, much of it relatively obscure-and hosted by British DJ Russell Carey. There has been lots of great programming in Q-FM-96's long rich history.