WLSS is the most powerful AM station in the Sarasota-Bradenton market. It has formerly been under the call sign of WKXY and WUGL.
WLSS broadcasts on an FM translator, 103.1 W276CR, as well.
Programming
The content of WLSS's talk programming is conservative with show hosts such as Phil Grande of The Phil's Gang Radio Show, Hugh Hewitt and Mike Gallagher. The weekend show line up includes Kim Komando.
WLSS also serves as the Sarasota affiliate of the Florida Gators radio network, broadcasting football and men's basketball games.
The Answer
On January 5, 2015 WLSS rebranded as "930 The Answer".