WLRO (1210 AM, "1210 The Score") is a Sports talk formatted radio station serving the Baton Rouge area of the U.S. state of Louisiana. The iHeartMedia, Inc. station broadcasts with an ERP of 10 kW-D/1 kW-N power and is licensed to Denham Springs (where the transmitter is located). Its studios are located east of downtown Baton Rouge near the I-10/I-12 interchange.
AM 1210 was originally a Christian Talk outlet radio station (WBIU) until 1997 when it was acquired by Clear Channel and it switched to a sports talk format. It was an ESPN Radio affiliate until February 2007. It then switched to its current affiliation with Fox Sports Radio.
On January 2, 2012, WSKR changed their format to gospel, branded as "Hallelujah 1210" under new call letters, WLRO. After nearly three decades of the state's second largest metropolitan area offering as many as five sports radio shows daily, all shows were cancelled via a text message to the sports hosts on New Year's Eve; a week prior to the NFL's New Orleans Saints playoff run and LSU's preparation in its bid to win a third BCS National Championship.
Beware! The modern eye!
The seeking leach that lies!
It shuffles in your porch,
It’s in your TV smoking cigarettes
Behind your mummy’s back at night…
Reveries are what I long for,
Fantasies are what I live for;
Where have I been all my life?
We live in an evil world
Where others ache and die;
Inhuman sacrifice
To feed the West and Western-eyesed
With bloody money
Falling from the sky!
Reveries are what I long for,
Fantasies are what I live for;
Where have I been all my life?
Reveries are gonna save us,
Fantasies complete and change us;
Where have I been all this time?
Beware! The modern eye!
The seeking leach that lies!
Beware! The modern lie!
Deceiving all it eyes!
Beware! The modern times!
Cause all they bring are lies!
Beware! The modern eye!
Reveries are what I long for,
Fantasies are what I live for;
Where have I been all my life?
Reveries are gonna save us,
Reveries complete and change us;