In March 2012 during the station's anniversary celebration, WLOX began airing a vague promotional YouTube advertisement alluding to having an "eye" on the future with the CBS "eyemark" logo in the background of the spot. The station's front website banner also incorporated a "CBS - coming soon" link to the advertisement suggesting a future digital subchannel with a localized schedule from the network for the Biloxi market offered through WLOX.