WLOU

WLOU (1350 AM) is a radio station broadcasting a Urban Gospel Music format. Licensed to Louisville, Kentucky, USA, the station serves the Louisville, KY-IN market area. Its studios are located west of downtown and the transmitter is on the city's westside near I-264. WLOU utilizes two FM translators: W284AD 104.7 FM covering most urban parts of Louisville and the southern Indiana suburbs of New Albany, Clarksville, and Jeffersonville, and W285ER 104.9 FM covering Middletown and the far eastern suburbs in Jefferson County. The Louisville, KY-IN radio market has approximately 200,000 African-American citizens, 170,000 aged 6+ years.

WLOU is the heritage African-American oriented station in Louisville, programming to that community continuously since October 21, 1951. The early conversion to Rhythm & Blues makes WLOU one of the first five full-time R&B stations. The station featured the popular R&B format for decades and, despite being an AM stand-alone daytime station, was one of the nation's top-rated R&B/Soul/Black Radio outlets. (Nighttime service began March 8, 1984.) After WGZB-FM and WMJM eclipsed WLOU's dominance in the 1990s, it took on the urban gospel format in early 1996.