WLOO

WLOO is the MyNetworkTV-affiliated television station for Jackson, Mississippi that is licensed to Vicksburg/Tougaloo. It broadcasts a standard definition digital signal on UHF channel 41 (or virtual channel 35.1 via PSIP) from a transmitter on Thigpen Road in Raymond. The station can also be seen on Cable ONE channel 9 and Comcast channel 11. Owned by Tougaloo College, WLOO has a joint sales agreement (JSA) with American Spirit Media-owned Fox affiliate WDBD. WLOO's station, studio and operations are located in South Jackson off of Highway 18. WLOO is operated and controlled by Tougaloo College Formed LLC Board 2 Rivers Communications, General Manager and Management Staff. Syndicated programming on this outlet includes The Office, 30 Rock, Family Feud, and America's Court with Judge Ross among others.

History

The station signed-on September 29, 2003 as WUFX, airing an analog signal on UHF channel 35. The station was Jackson's second Fox affiliate; until its launch, there was no over-the-air affiliate in the area because WDBD had dropped the network in favor of The WB almost two years earlier in October 2001. Throughout its Fox affiliation, WUFX was known on-air as "Fox 35" and used the slogan "Fox For You".