WLLH

WLLH (1400 AM; "La Nueva Mega") is a radio station in the Merrimack Valley region of Massachusetts, licensed to Lowell, Massachusetts. The station is owned by Gois Broadcasting, LLC, and airs a tropical music format. In addition to a transmitter in Lowell, there is a synchronous transmitter in Lawrence, together forming the two Ls in the callsign. (There were once plans for a transmitter in Haverhill, — the H — but it was not built.) Both WLLH transmitters operate on 1400 kHz.

History

The station that now operates as WLLH came on the air in October 1926 as WAGS with 5 watts on 1200 kHz, and was licensed to Somerville, Massachusetts, near Boston. Its call letters stood for "Willow Avenue Garage Station." During September–October 1927, the station moved to Lexington, Massachusetts and it returned to the air on October 27, 1927 as WLEX at 1390 kHz with 50 watts. It was located in the home of part-owner Carl Wheeler. The other owner was Jesse Smith Dodge. The station time-shared with South Dartmouth station WMAF. On November 11, 1928, WLEX moved to 1420 kHz with 100 watts, time-sharing with Boston-based religious station WSSH.