WLHH

WLHH (104.9 The Surf - Hilton Head's Greatest Hits) is a classic hits radio station licensed to Ridgeland, South Carolina, with studios in Hilton Head and transmitter located between Ridgeland and Beaufort.

History

104.9 was assigned as a construction permit to Mattox-Guest Broadcasting with the WXRY-FM calls in 1985. The station signed on in 1988 as WZBZ, then to an oldies station in 1990 as WSHG, "Shag FM". In 1997, Shag FM moved its format to what was then WHBZ (now WXST) and became the original home of WGZR "The Gator", a country music station. In 2003, modern rock WWVV, at 106.9 FM, traded frequencies with the Gator.

WWVV-FM ("Wave 104.9"), was a modern-based Adult Album Alternative station. The station enjoyed a small yet loyal following in the Savannah, GA and Hilton Head Island, SC markets. Ratings were usually higher in the Hilton Head market due to the limited signal over Savannah proper. An Internet-only version of Wave 104.9 began operation Sept. 21, 2009, called Wave 1049 Online. It was launched by Wave former program director Jim DeLara.