WLDX

WLDX (990 AM) is a radio station licensed to serve Fayette, Alabama, US. The station is owned by Dean Broadcasting, Inc.

WLDX broadcasts a full-service country music format. Sports programming on the station includes University of Alabama Crimson Tide football and men's basketball as a member of the Crimson Tide Sports Network plus Fayette County High School football. News programming is provided by FOX News Radio and the Alabama Radio Network. The tradio program "Switch and Swap" has been a constant fixture on the station since it first signed on in 1949.

History

This station began broadcasting as WWWF on September 3, 1949, with a 1,000 watt daytime-only signal. The station was licensed to Bankhead Broadcasting Company, Inc., whose sole owner was Walter Will Bankhead. Bankhead's first station, WWWB in Jasper, Alabama (1240 AM, now WJLX) which he put on the air in 1946, was named for his initials. Sister station WWWR in Russellville, Alabama (920 AM, now WGOL) which also went on the air in 1949, was named for "Walter Will's Russellville". WWWF was similarly chosen as the callsign to mean "Walter Will's Fayette".