WLBT

WLBT is the NBC-affiliated television station for Jackson, Mississippi. It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 3.1 via PSIP) from a transmitter on Thigpen Road in Raymond. The station can also be seen on Comcast channel 2 and Cable ONE channel 3. There is a high definition feed provided on Comcast digital channel 432 and Cable ONE digital channel 465. Owned by Raycom Media, it operates American Spirit Media-owned Fox affiliate WDBD, and MyNetworkTV outlet WLOO.

Although technically owned by Tougaloo College, WLOO is actually controlled by American Spirit and in turn Raycom Media through a separate joint sales agreement (JSA). All three television outlets share studios on South Jefferson Street in Downtown Jackson. Syndicated programming on WLBT includes Entertainment Tonight, The Doctors, and Judge Joe Brown among others.

Originally a pro-segregationist channel, in 1969 it became the first station stripped of its right to broadcast for failing to serve the public interest. It was then restarted under different ownership, becoming a pioneer in racial equality among southern broadcasters.