WLAN-FM

WLAN-FM (96.9 FM, "FM97") is a radio station licensed to serve Lancaster, Pennsylvania, Reading, Pennsylvania, York, Pennsylvania, Harrisburg, Pennsylvania, USA. The station is owned by iHeartMedia, Inc. and licensed to Clear Channel Broadcasting Licenses, Inc.

WLAN-FM broadcasts a contemporary hit radio music format.

History

The station was assigned the WLAN-FM call letters by the Federal Communications Commission on October 23, 1978.[2]

In the early 1990s FM 97 had begun to lose both audience and revenue share to several competing radio stations in the Lancaster, York and Harrisburg radio markets. New GM/VP Chuck Lontine, with the help of Scott Shannon (program director of WPLJ-FM in New York), created "The New Sound of FM 97 WLAN". This new sound was a hybrid radio format of Hot AC, CHR Top 40 and some Classic Rock. By avoiding hip hop CHR and soft AC music, Lontine created a "listener delta strategy" between the popular WROZ-FM (The Rose), which was soft AC and harder edged stations in the market playing Urban/Hip Hop and Album Rock. The result were favorable primarily with women between the ages of 25-34. Within a year, the station was ranked number one in the market by the Arbitron Ratings Company.