WKZG

WKZG (104.3 FM) is a radio station licensed to Seymour, Wisconsin and serving the Fox Cities and Northeast Wisconsin. Owned and operated by Woodward Communications, WKZG airs an 80s/90s based adult hits format. The station can also be heard on one other area signal where its 104.3 signal can be hard to reach: W278AU (103.5 FM), which covers Green Bay (including its downtown area).

History

The station launched in the spring of 1998 as WECB under the ownership of Earl Brooker and his wife, Carol (the namesakes of the call letters). Earl Brooker was a local businessman, politician, and long-time Fox Cities radio personality (he worked the 5:30–9:00 morning shift on WECB). Under the Brookers' ownership, WECB featured a 70s Hits format, and also featured broadcasts of Green Bay Gamblers hockey and Wisconsin Timber Rattlers baseball.

On April 1, 2003, the Brookers sold WECB to Dubuque, Iowa-based Woodward Communications, with the station joining Woodward's Northeast Wisconsin radio cluster. On July 18, 2003, Woodward would change WECB's format to Soft Adult Contemporary as "104.3 The Breeze, Northeast Wisconsin's Lite Rock". "The Breeze" featured a schedule that included the John Tesh Radio Show (Monday–Saturday mornings), as well as all-Christmas music annually during November and December.