WKSL

WKSL (97.9 FM), also known as 97.9 Kiss-FM, is a commercial radio station located in Neptune Beach, Florida, broadcasting to the Jacksonville, Florida area on 97.9 FM. The station is owned and operated by iHeartMedia. WKSL airs a Top 40 music format branded as "Kiss-FM", a brand name used on most of its sister Top 40/Pop stations. The station's studios are located on Central Parkway in Jacksonville's Southside section, and the transmitter is in the Arlington section.

History

Early history

The station was originally licensed to St. Augustine, Florida as WFOY-FM on 97.7 FM/Channel 249 simulcasting WFOY. In 1984, Shull Broadcasting bought WFOY-AM-FM and changed the FM to Hot AC WUVU "The View 97.7." In 1992 WUVU moved to 97.9 FM with 50 kW and was sold to Paxson Broadcasting which switched WUVU to WSTF (the former calls of what is now WJRR in Orlando) with an oldies format from 1993 to 1995. On February 2, 1995, it flipped to Smooth Jazz as WFSJ-FM.

WFSJ to WFKS

WFSJ flipped formats to Rhythmic-leaning CHR at 3:00pm on March 17, 2000 as "97-9 Kiss FM." For a short time it used the calls WGNE-FM. On July 3, 2000 the call letters changed to WFKS.