The UHF channel 50 allocation in Detroit was originally assigned to WBID-TV in 1955. Owned by Max Osnos' Woodward Broadcasting (Osnos also owned 9% of WITI in Milwaukee), WBID planned on broadcasting from the Cadillac Tower in downtown Detroit. However, WBID never made it to the air – and neither did WTOH-TV (channel 79) in Toledo, Ohio, another proposed station owned by Woodward Broadcasting (both WBID and WTOH planned on taking at least some programming from the failing DuMont Television Network). It would be another decade before Detroiters would finally see programming on Channel 50.