WIRK

WIRK (103.1 FM) is a radio station broadcasting a country music format. Licensed to Indiantown, Florida, the station serves the West Palm Beach-Boca Raton, Ft. Pierce-Stuart area. The station is owned by Palm Beach Broadcasting, LLC. The station has broadcast a country format since September 9, 1973, originally on 107.9 FM. Its studios are in West Palm Beach and its antenna is located on the west side of Jonathan Dickinson State Park in Hobe Sound, Florida.

History

103.1 FM used to be WPBZ, which got its callsign because it was an affiliate of the "Z Rock" radio network. It became "103.1 The Buzz" on July 3, 1995.

On December 5, 2011, at 3 PM, after playing Midnight Oil's "Beds are Burning", WPBZ changed its format to adult top 40, branded as "Now 103.1". The "Buzz" active rock format moved to the HD2 subchannel, replacing the alternative-formatted "Buzz Lite". It was the second hot AC station under CBS Radio using the "Now FM" branding, the first being on Sacramento, California's KZZO. It was reported as a CHR by CBS Radio, but due to most of the rap being on sister rhythmic contemporary station WMBX, it continued to be a hot AC.