WIHB-FM

WIHB-FM (96.5 FM, "96.5 The Bull") is a U.S. radio station serving the Macon metropolitan area in central Georgia, and having Gray, Georgia as its city of license. The station is owned by iHeartMedia, Inc. It airs a country music format.

History

This station was assigned the WPCH call letters by the Federal Communications Commission on November 1, 2006.[1] It was previously used on "Peach 94.9", a station which had a very similar radio format in metro Atlanta, the next media market to the north. That station is now WUBL, "94.9 The Bull".

The call letters actually go back to an AM station in New York City. In the early 1930s, WPCH operated on 570 kHz in the New York metropolitan area.

During the week of March 17, 2008, fans of classic hits station "Peach 96.5" were told that they could listen to the station online until the station returned to the air as "Peach 102.5" on March 24, 2008. During this transition, the country format known as "The Bull" broadcast on both the 102.5 and 96.5 frequencies. In late 2008, the classic hits format returned as a simulcast on both 96.5 and 102.5 FM.