WHTA

WHTA FM, 107.9 FM, is a mainstream urban radio station based in Atlanta, Georgia that plays mostly hip-hop. Better known as "Hot 107.9", it has done so since the autumn of 2001, after the programming format and callsign were moved by owner Radio One from "Hot 97.5" (now WUMJ FM, "Boom 102.9/97.5"). Its city of license is Hampton, Georgia, and its radio tower is located in Tyrone, while its studios are located inside the Centennial Tower building in downtown Atlanta. It also launched the career of the now famous rapper, Ludacris, when he was known as on-air personality, "Chris Lova Lova" and the careers of MTV VJs La La Anthony and K.K. Holiday.

History

To facilitate a move-in to add metro Atlanta coverage, Lite Rock WPEZ FM ("Z108") in Macon moved its format from 100,000 watts ERP at 107.9 to an existing frequency at 93.7 in Jeffersonville. The original top-40 format then on 93.7 moved to new Macon-area station WMGB FM 95.1. The broadcast license for 107.9 was then realloted by the FCC, at the request of the original owner, from Macon to Hampton. Prior to this, "Hot 97.5" was to simulcast on (and already had banners printed for) "Hot 107.5", which is now occupied by Radio One's WAMJ instead.