WGVL

WGVL (1440 AM) is a sports radio station licensed to Greenville, South Carolina. It is owned and operated by iHeartMedia, Inc..

History

History as WQOK

In 1958, 1440 WQOK started featuring a format called "Top 40 Radio." At the time, the station was owned by Dick Broadcasting, with stations in Chattanooga and Knoxville, Tennessee. The station was programmed by veteran Greenville radio programmer Jerry Mosteller (1922-2013).

The station quickly became number one in the market with an endless stream of "rock and roll" as well as "rhythm and blues" music broadcast from the "Four Towers Of Power" on White Horse Road. WQOK found its place in Greenville's radio market with many business in the Upstate area advertising on "1440 Greenville". WQOK, often known as "The Big Q", was one of the first stations in the area to use fast talking, big voiced disc jockeys that would introduce the records with "jive talk" and take telephone requests from the listeners. The station also did live remotes for personal connections with its listeners.