WLLQ
WLLQ is a daytime only AM radio station licensed to Chapel Hill, North Carolina heard at 1530 kHz. The station is part of a simulcast of the Spanish language oldies music format called Radio La Grande.
History
Prior to their current Spanish language format with programing from Que Pasa, WLLQ, WRTG, and WGSB broadcast a contemporary Christian format as His Radio WRTP, which now airs from WRTP-FM and WCCE-FM, along with a number of FM translators throughout central and eastern North Carolina.
WLLQ
In 1973, WRBX began life as a jazz-formatted station under the ownership of Stuart Epperson, now the head of national Christian broadcaster Salem Communications.
WRBX's studios were located on Chapel Hill's West Rosemary Street and the daytime-only station had 5,000 watts of power. As the jazz format lost listeners to competitors on the FM dial, WRBX moved towards an inspirational Christian format.
By 1978, WRBX had gone Southern gospel, increased its power to 10,000 watts and moved to studios on Durham-Chapel Hill Boulevard (US 15/501) near present-day New Hope Commons Shopping Center.