WGOG

WGOG (101.7 FM) is a commercial American radio station licensed by the Federal Communications Commission (FCC) to serve the tri-county area of Oconee, Pickens, and Anderson, SC. The official city of license, and studio location, is Walhalla, SC. WGOG is owned by Appalachian Broadcasting Co., Inc.

WGOG broadcasts a country music format and carries syndicated programing from Westwood One and ABC Radio News/United Stations Radio Network, and broadcasts local sports talk programming and news.

History

WGOG’s first broadcast originated April 15, 1959, from the same studios it continued to occupy, on Westminster Highway in Walhalla. WGOG originally broadcast at 1460 kHz AM. As a corporation, founded by the late Dorothy Friend and Edith Mooneyham, WGOG was the sole property of Oconee Broadcasting Incorporated. Misses Friend and Mooneyham operated Oconee Broadcasting (WGOG) for nearly 25 years, with various formats, and “mixture” formats, dependent upon the current entertainment trend. WGOG was always dedicated to broadcasting local, regional, and national news. In the 1960s, WGOG changed its frequency to 1000 kHz AM, assuming a “clear channel” status (clear channel is a radio term meaning the channel is clear of interference). During the 1970s, WGOG was known as “Clear Channel 10 Country, WGOG.”