WGMP

WGMP (1170 AM, 104.9 The Gump) is an alternative rock formatted radio station that serves the Montgomery Metropolitan Area, in Alabama, USA, broadcasting on the AM band at a frequency of 1170 KHz and via a broadcast translator on the FM band at 104.9 MHz.

The station's "104.9 The Gump" branding features the frequency of its broadcast translator, W285AJ, rather than its licensed AM frequency. The station is locally owned and operated by Bluewater Broadcasting Company, LLC. The station's studios are located on Wall St. in Midtown Montgomery. The transmitter for WGMP is north of the city, while the translator's transmitter is in midtown near Greenwood Cemetery.

WGMP participates in Montgomery rating survey by Arbitron (Market #150) and is monitored by Mediabase.

History

The station first hit the airwaves in January 1939 as WJJJ, owned by George William "Will" Covington, Jr. (1170 AM is the second-oldest frequency in use in the Montgomery market, the oldest being 1440, which began as WSFA, later became WHHY, and finally WLWI.)It broadcast from studios in the Excelsior Hotel in downtown Montgomery. In 1948, Covington changed the call letters to WCOV, naming it after himself. It would eventually spawn Montgomery's first television station, which still has the WCOV-TV call letters.