WGCU (TV)

WGCU, virtual channel 30 (UHF digital channel 31), is a PBS-member television station located in Fort Myers, Florida, United States. The station is owned by Florida Gulf Coast University. WGCU maintains studio facilities located on the Florida Gulf Coast University campus in Fort Myers, and its transmitter is located in unincorporated southern Charlotte County.

The station is known on-air as "TV 3", derived from WGCU's primary cable position in the market on Comcast Xfinity and most other cable providers in the area. This practice stems in part from the area's exceptionally high cable penetration rate, which is one of the highest in the United States. In addition, WGCU is carried on cable providers in Sarasota. WGCU has long claimed Sarasota as part of its primary coverage area, even though Sarasota is part of the Tampa Bay media market.

History

The station first signed on the air on August 15, 1983 as WSFP-TV. It was originally owned by the University of South Florida in Tampa, owners of Tampa Bay's secondary PBS member station, WUSF-TV, and primary NPR member WUSF-FM. At the time, the Fort Myers/Naples area was the only media market in Florida without a public television station of any sort that was available over-the-air. Area cable providers usually piped WEDU in Tampa or WPBT in Miami, depending on the location. WSFP-TV operated as a typical PBS member station.