WFRG-FM

WFRG-FM (Big Frog 104) is a country music radio station broadcasting on 104.3 FM to the Utica, New York market. Owned by Townsquare Media as part of a cluster with news-talk station WIBX, hot AC-formatted WLZW and classic hits-formatted WODZ, it bills itself as "The Best And Most Country".

History

104.3 FM in Utica signed on the air in 1948 as WRUN-FM, a simulcast of AM station WRUN. In 1976 the station changed their call letters to WKGW and began airing an adult contemporary format under the name KG-104 then Magic 104. For many years, they were the market leading AC station, outlasting competitor WUUU in this format. In its later years, the name was changed to back to KG-104. Their market leading status would not last though. In 1989, now-sister station WLZW switched to an adult contemporary format, and toppled KG-104 from its market-leader status. Soon afterward, WKGW assumed the classic rock format and call letters of WKFM. These were formerly heard in the Syracuse market on 104.7 FM, which had just changed to country-formatted B104.7.