WFLB

WFLB is an adult hits radio station located in Fayetteville, North Carolina owned by Beasley Broadcasting Group, Inc., through licensee Beasley Media Group, LLC.

History

WEWO-FM began in Laurinburg in 1947, a sister station to WEWO. Don Curtis purchased the stations in 1968, and WEWO-FM became a Christian radio station called WSTS, The station received a power increase to 100,000 watts to reach Fayetteville. Later, Durham Life Broadcasting bought the stations.

In 1989, WSTS dropped religious programming and became CHR WMXF "Mix 96" Dale O'Brian, former Program Director/Morning host at WKSI in Greensboro was hired as Program Director of MIX 96. He brought in talent from the Greensboro market and the station did very well. The airstaff was arguably the best in the market. The lineup included Dale O'Brian and Tank Sherman on mornings, Leah Scott on Mid-days, Pete Moss in Afternoons, Joe Mama Nights and Sammy Simpson late nights. The station created great street buzz and was very visible in the Fayetteville market. The WSTS letters and a similar format moved to a station in Fairmont. Durham Life sold its radio stations, and Curtis once again owned the 96.5 frequency, as well as other Durham Life stations.