WE TV

WE TV is the third TV channel from Malayalam Communications Ltd (MCL), in Kerala and based at Kochi. The other two channels of MCL are Kairali TV and People TV. WE TV is mainly aimed at the youth and was officially launched on 14 April 2007. Mr. Somakumar, Director (Programmes), is in charge of the channel. WE TV is one of the main channels in Malayalam, which is fully dedicated to the youth of Kerala.

Currently, Padmashree Mammootty, a leading film actor in Malayalam, holds the post of Chairman of MCL.

Over the past decades, Kairali TV became one of the favourite TV channels of Keralites world over, with its balanced blend of infotainment. Kairali's success through the earnest support of their viewers and associates, made Malayalam Communications ltd. realize the need for an exclusive channel for the youth segment of Kerala which had vast potential to grow. And under the vision and captaincy of MCL's versatile Chairman, Padmasree Mammootty, and the proactive thinking of MCL's Managing Director John Brittas, WE Channel was a gift for the most enterprising youths of Kerala.

WE tv

WE tv is an American digital cable and satellite television channel that is owned by AMC Networks. Similar to VH1 and Bravo, the channel's programming focus is bent mainly towards women, though since the fall of 2014, the network has also attempted to accommodate additional male viewership.

As of February 2015, approximately 85.2 million American households (73.2% of households with television) received WE tv. In March 2015, Dish TV's Sling TV announced it would soon begin making AMC channels available to cord cutters, including AMC, BBC America, IFC, SundanceTV, and WE tv.

History

As Romance Classics (1997–2001)

WE tv was originally known as Romance Classics when it launched on September 1, 1997 under the ownership of what was then the Cablevision Systems Corporation-controlled Rainbow Media. It was originally a movie channel focusing mostly on romantic dramas and comedies, and television miniseries; similar to the original format of sister network, AMC (as American Movie Classics), the channel initially broadcast its films commercial-free.