WEZZ-FM (97.3 FM, "Easy 97.3") is an American radio station licensed to Gardendale, a suburb of Birmingham, Alabama, USA. It is owned by Summit Media. It is currently airing a soft adult contemporary format. It shares studios with six other sister stations in the Cahaba neighborhood in far southeast Birmingham, and the transmitter is based atop Red Mountain.
As of 2016, 97.3 is the newest full-powered station to sign on in the Birmingham market. WEDA, then licensed to Homewood, signed on with a CHR format in 1998, calling itself "Hot 97.3". Birmingham had not had a CHR station since WAPI-FM (now WJOX-FM) changed formats in 1994, and the owners were hoping to fill that niche. However, WQEN, a CHR station licensed to Gadsden, began broadcasting from a tower closer to Birmingham earlier in the year and was more successful than WEDA.
In 1999, Cox Radio purchased WEDA from the local investors who owned the station, changed the call letters to WRLR, and changed the format to active rock. The new on-air name of the station was "Real Rock 97.3". Initially, the station was moderately successful. However, a weak signal (initially, the station broadcast at 640 watts ERP) and competition from modern rock/alternative station WRAX caused WRLR to become one of the lowest rated FM stations in Birmingham.
Your true colors ar starting to get loud,
Have fun praying to your great god now,
All that you taught me to be,
Was a Moore, a dreamer that only refused to dream,
Oh save it please, my voice is is peaking through your speakers and
I'm speaking just to show you the way,
How could you, shelter me out I'm much older now,
You shatter like a beaker when I only want to show you the way, and
I'll build my way out of your demise, these dreams are my castles,
Not the walls you built up around me, when I look into my watch and
I know, that time is, time is gold, your true colors at starting to get
loud
And have fun praying to your grey gold now,
And when all your cards are on the table, make sure it's till in stable,
And when all your cards are on the table, make sure it's still in stable
and dance, your life away,
And this war it don't determine who's right,
This war just determines whos left standing tonight,
Atop handing me lights, I can se what you are in the dark just fine,
And I'm not blind, I'm mending the blinds, peaking through to get a
glimpse of your anguishing life,
Your hiding like a vampire comes to strife,
But it won't harm me cause I get a thrill,
And your true colors are starting to get loud,