WERO

WERO (93.3 FM, "Bob 93.3") is a contemporary hit radio music formatted radio station for Eastern North Carolina licensed to Washington, North Carolina, USA, targeting the Greenville, North Carolina and Eastern North Carolina areas. It also covers Virginia and South Carolina.

History

The station began as WITN-FM, and by the late 1970s was a Top 40 station known as Rock 93, airing TM's automated "Stereo Rock" format. The station was owned by William Riley "Bill" Roberson Jr. and operated along with sister station WITN-AM as the Tar Heel Broadcasting System. Roberson also owned the local TV station, WITN- TV 7 and numerous other local properties such as the Dr. Pepper bottling plant, and Washington Square Mall. Around 1984, Roberson retired and began divesting these properties, selling some but leaving his son in law, Charles Zoph Potts and William Riley Roberson III in charge of WITN-AM and FM. Potts and Roberson took the FM station to a live format in 1985, and changed to the 93DLX moniker, also known as the Hot FM. In 1991 the station went to a soft AC format. On 2/19/96 the calls became WERO. and went to Classic Hits format as Arrow 93.3.