WEMX

WEMX (94.1 FM, "Max 94.1") is a radio station serving the Baton Rouge area. The Cumulus Media station broadcasts with an ERP of 100 kW and is licensed to Kentwood, Louisiana. WEMX broadcasts an Rhythmic contemporary music format. Its studios are located downtown and the transmitter tower is near Clinton, Louisiana.

The station was assigned the WEMX call sign by the Federal Communications Commission on November 1, 1996.

History

The station originally signed on the air in 1967 in McComb, Mississippi as a country music outlet with the call letters WCCA. They would later change call letters to WXLT in 1986 while retaining the format. In 1993, WXLT relocated its COL to Kentwood, Louisiana and target the Baton Rouge area as WYCT, adopting a "Young Country" presentation in the hopes of attracting a younger audience and lure listeners away from WYNK. By 1996, WYCT changed its call letters to WEMX and adopted the handle Max 94.1 (as in "Maximum Country"), but after three years of trailing WYNK in the ratings, WEMX flipped to R&B/Hip-Hop on January 1, 1997, this after being paired up with the format's previous occupant, KQXL, who immediately shifted to Adult R&B. WEMX also kept the call letters and Max 94.1 handle intact after the switch.