WEEX

WEEX (1230 AM) is a sports radio station in Easton, Pennsylvania branded as "ESPN Radio 1230 and 1320" and is owned by Connoisseur Media, through licensee Connoisseur Media Licenses, LLC. Programming is simulcast on co-owned WTKZ (1320 AM), licensed to nearby Allentown, Pennsylvania.

History

WEEX

WEEX signed on in May 1956 with a popular music format, simulcast from WEEX-FM (99.9 FM); it is one of the few AM stations to sign on after its FM sister station, which went on the air in 1948. It was owned locally by Easton Publishing Company, who also owned the Easton Express newspaper. WEEX and WEEX-FM evolved into a Top 40 music format in the early 1960s. WEEX 1230 did not have a lot of power so they used their FM to simulcast much of their programming to areas where the AM could not be heard.

In the early 1970s, WEEX-FM's simulcast with the AM was broken off under Federal Communications Commission (FCC) changes which forbid full-time AM/FM simulcasts. The station switched to Beautiful Music under the WQQQ call-letters. The calls were chosen because the lower-case Q closely resembled the number 9, hence the station's frequency 99.9. The station offered an instrumental-based easy listening format, playing instrumental cover versions of pop songs. A few times per hour a soft vocalist was mixed in. WEEX evolved into more of an adult top 40 format and then more of an oldies format focusing on music from the late 1960s mixed in with a few pre-64 oldies an hour along with some '70s hits and current songs.