WDUL

WDUL (970 AM) is a radio station licensed in Superior, Wisconsin. The station is owned and operated by Midwest Communications, which owns six stations in Duluth, Minnesota. All the Duluth stations share the same studio location at 715 East Central Entrance, up the hill from downtown.

WDUL airs programming from the CBS Sports Radio network. WDUL's main competition when their format was standards was WKLK-AM in Cloquet, Minnesota, coincidentally a former "Music of Your Life" affiliate station, which now features America's Best Music from Dial Global.

The station adopted its standards format in September 2008. Prior to that, WDUL aired ESPN Radio programming, as well as The Jim Rome Show and Loveline. It was also the local home of NASCAR races and ESPN Sunday Night Baseball.

History

At noon on May 9, 1964, WQMN, a 1,000 watt daytime-only station located at 1320 kHz, became the first Duluth/Superior radio station to change its call letters when it became WAKX ("WAX"), playing a Top 40 format. Tac Hammer was WAKX's first program director.