WCOA (AM)

WCOA (1370 AM, "News/Talk 1370") is an American radio station serving the Pensacola, Florida, area with a News/Talk format. This station is under ownership of Cumulus Media.

History

On February 3, 1926, hundreds of people gathered in Plaza Ferdinand in downtown Pensacola to hear the first sounds of radio in Northwest Florida. At precisely 8:30 p.m. WCOA went on the air, and the broadcast was piped over a large horn on top of City Hall. Locals who owned receivers could tune into the 250-watt signal that was broadcast from two 100-foot towers located behind City Hall.

City Clerk John E. Frenkel Sr, who used the moniker Breezy Boy from the Gulf, hosted the first program. It featured local talent, city officials and representatives of area military bases. The grand finale was a rendition of a song called Down Pensacola Way that was penned especially for the big unveiling. According to letters and calls, over 700 people listened to the first broadcast.

When the city government changed form in 1931, WCOA was purchased by John C. Pace for $6,500. When he purchased the station on December 1, 1931 he indicated he would spend $20,000 in modernizing the station. The studios were moved to the San Carlos Hotel where they remained until 1949.