WCIB

WCIB (101.9 FM), known as "Cool 102", is a classic hits radio station licensed to Falmouth, Massachusetts, playing music from the 1960s through the 1980s. It is owned by iHeartMedia, Inc.. Joe Rossetti and John Taylor are the morning show host talents. Matt Pitta provides news from sister station WXTK. Tracy Lynn is the midday personality. Brad Martin is the PM drive host, as well as the group's Production Director. Kevin Matthews is WCIB's Vice President/Operations Director and Allison Makkay Davis is its Senior Vice President/Market Manager.

History

The WCIB call letters stand for Cape and Islands Broadcasting, the original company that signed the station on in August 1970.

For several years, WCIB programmed a Top-40 format. But by late 1974, after losing the top-40 battle to WCOD-FM, the station switched to an "Adult Gold" format. The station was later home to an Adult Contemporary format known as "Lite 102 WCIB", owned by Boston radio personality Larry Justice. After a short stint as "Country Thunder 101", the station was rebranded by its new owner, Al Makkay, as Cool 102, which quickly established itself as the market's ratings leader. Makkay Broadcasting sold WCIB, with its sister stations WRZE and WCOD-FM, to Qantum Communications in 2003 for $32M.