WCGR

WCGR (1550 AM) is a radio station broadcasting a country music format, simulcasting WFLK 101.7 FM Geneva, New York.

Licensed to Canandaigua, New York, USA, the station is currently owned by Canandaigua Broadcasting, Inc. and features programming from ABC Radio and Dial Global.

History

The station first went on the air as WCGR in 1960, as a full service middle-of-the-road daytime station with community news. Legendary Miami radio personality Neil Rogers, who was born and grew up in nearby Rochester, is said to have been one of its early announcing staffers. It changed calls to WLKA on June 15, 1997 while moving its WCGR callsign and programming to a full-time, 1000-watt companion facility on 1310 kHZ. The 1310 facility was sold the following year to a local religious broadcaster as a companion station to WASB in Brockport, and on October 5, 1998, the 1550 kHz station changed its call sign back to WCGR.

In 2008, WCGR added a simulcast on FM translator W283BF (104.5 MHz), allowing it to broadcast 24 hours a day on the FM band with a signal that covers the local Canandaigua, Victor and Farmington areas with a footprint comparable to the AM signal.