WCFB

WCFB is a radio station that is licensed to Daytona Beach, Florida that serves the Greater Orlando area. Its signal can be heard as far west as Inverness and as far north as Gainesville. Under ownership of Cox Radio, its studios are located in Orlando and the transmitter tower is in Pine Lakes.

History

The station began in March 1947 as WNDB-FM, sister station of WNDB/1150, and was owned by Daytona Beach News Journal. In 1978, the station became a soft adult contemporary as WWLV, "Love 94.5". On August 7, 1992, after being purchased by New City Communications, WWLV flipped to country as "B94.5", WCFB. On May 11, 1995, WCFB changed formats to Rhythmic AC, which later evolved to Urban Adult Contemporary as "Star 94.5". This makes WCFB the first urban radio station in years in Orlando to challenge longtime WJHM, which switched formats from rhythmic contemporary to urban contemporary by that time. When WJHM returned to Rhythmic Top 40 in 2011, WCFB once again became the defacto Urban outlet in Central Florida, even though it has always stayed in its own lane with its audience rather than try to compete fiercely for listeners.