WBTW, channel 13, is a CBS-affiliated television station licensed to Florence, South Carolina, USA. WBTW is owned by Media General and has studios located in the Socastee section of Myrtle Beach, South Carolina. The station's transmitter is based near Dillon, South Carolina.
In 2006, WBTW launched a new subchannel branded as My TV, carrying programming from MyNetworkTV and RTV. It is carried on Time Warner digital channel 1215, on HTC Cablevision channel 99 in Conway, and in Brunswick County, North Carolina on ATMC channel 13. In 2011, RTV was replaced with Antenna TV.
The station went on the air on October 18, 1954 on VHF channel 8 from a transmitter at its original studios on TV Road in the Back Swamp section north of the town of Quinby. It was owned by Jefferson Standard Life Insurance Company (later becoming Jefferson-Pilot, now part of Lincoln Financial Group). It was Jefferson Standard's second television station behind WBTV in Charlotte. WBTW's call sign was derived from "W" being the next letter in the alphabet after "V." The two stations were programmed separately, but shared a microwave system built in 1959. On September 17, 1962, it moved to VHF channel 13 and its previous location was re-allocated to High Point, North Carolina as WGHP.