WBPE (FM)
WBPE (95.3 FM, "95.3 BOB FM") is a radio station owned by Artistic Media Partners in Lafayette, Indiana. The station's studios are located at 3824 South 18th Street in Lafayette, Indiana. WBPE's programming is simulcast on sister station WSHY (1410 AM).
History
The station signed on the air on January 1, 1985 as WLZR "LAZER 95 - Lafayette's Only New Rock". When the station signed on, it became the highest rated station in the market. The new owner was a banker and former lawyer in Lafayette who realized the potential of a rock format.
However, just a year later, the new station was sold to Karson Jacobs Media who also owned an AM radio station in Bloomington, Illinois and another FM in Decatur, Illinois. The radio station had high ratings, but not making enough money to keep it in operation. He took his successful Adult Contemporary format on the station in Decatur and displaced the rock format as LITE ROCK, MAGIC 95 WKJM. The station's ratings struggled to make it in the top five; however, billing increased due to the new format.