WBFX

WBFX (101.3 FM, "The Brew") is a radio station broadcasting an active rock leaning mainstream rock format, serving the Grand Rapids, Michigan market and owned and operated by iHeartMedia. Its signal is heard as far east as Owosso, Michigan, as far north as Reed City, Michigan, and as far south as Portage, Michigan. WBFX is also an affiliate of the Western Michigan Broncos Radio Network.

History

The station first began broadcasting in 1965 as WMAX-FM, then later became WYON as a sister station to WION in Ionia, Michigan around 1965. In 1976, the station was purchased by the owners of WCUZ 1230 and became WMLW ("Mellow 101"), a soft rock/adult contemporary station. WMLW switched to album oriented rock as WFFX "The Fox" in 1978, and then to country music in 1980 as WCUZ-FM ('CUZ-FM 101.3...more of the music you like... on CUZ-FM." For most of the 1980s, country WCUZ was a market leader in Grand Rapids, but the station saw its market share erode after the 1992 debut of "B93," WBCT-FM, on 93.7.