WBBB ("Radio 96.1"), is an adult hits radio station based in Raleigh, North Carolina.

History [link]

The station was signed on in 1949 by the Raleigh News and Observer as WNAO-FM to simulcast sister station WNAO, 850 AM. In 1959 the station became WKIX-FM, simulcasting much of sister AM WKIX's top 40 format. This move was out of necessity as WKIX-AM's 10 kW signal was powered down to a directional 5 kW at night, preventing the station from having full area coverage. In the 1970s, WKIX-FM changed format to easy listening WYYD. The station changed its letters to WYLT and became a satellite MOR station in the mid-80s, and began playing soft adult contemporary music soon after that. In 1994, WYLT traded call letters with co-owned WKIX and switched to country.^[4] When the station switched to mainstream rock on January 28, 1998, the WBBB letters were taken from a Burlington, North Carolina radio station at 920 AM (which had originally signed on as WPCM). WBBB was called "Real Rock, 96rock" then transitioned to "The Rock Station, 96rock". They later dropped the first half of their name and became known simply as 96rock and went by the motto "Everything That Rocks."

In November, 2011, WBBB rebranded as "Radio 96.1".

Previous Logo [link]

File:Wbbb96.png (WBBB's logo under previous "96rock" branding)

References [link]

External links [link]

• Radio 96.1 Facebook page
• Radio 96.1 Twitter page

• Query the FCC's FM station database for WBBB
• Radio-Locator information on WBBB
• Query Arbitron's FM station database for WBBB