WBAY-TV

WBAY-TV, virtual channel 2 (UHF digital channel 23), is an ABC-affiliated television station located in Green Bay, Wisconsin, United States. The station is owned by Media General. The station's studios are located on South Jefferson Street in downtown Green Bay (across from the historic Brown County Courthouse), and its transmitter is located in Ledgeview (shared with the transmitters of Wisconsin Public Television station WPNE-TV and Wisconsin Public Radio station WPNE (89.3 FM)).

History

WBAY-TV first signed on the air on March 17, 1953 as the second television station in Wisconsin, after WTMJ-TV in Milwaukee. It was originally owned by the Norbertine Order of Priests, whose abbey is in nearby De Pere. The priests run St. Norbert College in De Pere, and already operated WBAY radio (1360 AM, now WTAQ) in Green Bay and WHBY radio in Appleton. Like WTMJ when that station started in 1947, as the only station in the market, WBAY originally carried programming from all four networks of the day – channel 2 was a primary CBS affiliate with secondary affiliations with NBC, ABC and DuMont.