WAYY

WAYY (790 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin.

History

The station was originally at 1150 on the AM dial, and from the 1950s-1970s was known as WAXX-AM. The station played current pop, then converted to country music in 1966. In the 1960s, WAXX-AM was bought by the same company that owned WEAU-TV/WEAU-FM, and the country format was simulcast on WEAU-FM, renamed WAXX-FM in the 1970s. By the mid 1970s, the country format was played exclusively on WAXX-FM, and WAXX-AM was rebranded WAYY-AM, playing oldies. After several format modifications, WAYY went to news/talk in January 1991.

WAYY & WAXX were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. Following the acquisition of WEAQ-AM 790 in 1996, the two AM stations switched frequencies, with WAYY now at 790 on the AM dial. WAYY, WAXX, WEAQ and sister stations WIAL-FM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.