WAY-FM

WAY-FM may refer to:

3WAY FM

3WAY FM (ACMA callsign: 3WAY) is an Australian community radio station based in Warrnambool, Victoria. Established in 1990, it broadcasts on frequency 103.7 FM and is a member of the Community Broadcasting Association of Australia.

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WCXG

WCXG 89.7 FM radio is a radio station in Grand Rapids, Michigan, broadcasting an adult Contemporary Christian music format as a simulcast of sister station 91.3 WCSG. Both stations are owned by Cornerstone University.

History

The 89.9 frequency the station was originally transmitting on was used by WEHB (East Hills Broadcasters) for a number of years, broadcasting (in mono) from a tower on the Aquinas College campus, with studios above the Intersection Bar. WEHB later moved to the original Blodgett Hospital on Cherry Street. WEHB was an eclectic locally programmed station, with an emphasis on jazz. The station broadcast circa 1977-1991, becoming "World Music" WBYW from 1991-1998 from a new tower atop the Plainfield Water Tower on East Beltline Ave in northeast Grand Rapids.

Way-FM

Until November 29, 2013, the station broadcast a Christian CHR/Top 40 format as WaY FM. WCXG's programming was repeated on WAYK 88.3 FM (now WCXK) in Kalamazoo and WAYO 89.9 FM (now WCXB) in Benton Harbor.

WaYFM targeted teens, young adults, and young families with modern music wrapped in a Christian worldview. Popular artists played on the station included Switchfoot, The Fray, Relient K, GRITS, Hawk Nelson, tobyMac, BarlowGirl, Daughtry, Casting Crowns, Family Force 5, Stacie Orrico, Skillet, and other various hip hop, pop, rock, and punk acts. WaY-FM consistently pulled strong ratings among teens (#2), young adults, and even persons and women 25-49 (usually placing in the top 5 or top 3 in these demos).